Big Baller Brand received a ton of free advertising Thursday when LaVar Ball and his son Lonzo Ball revealed his first shoe. The sneaker will sell for nearly $500 at retail price. The revelation got a whole lot of laughs, but the Balls could be in some serious trouble.
Ohio State wide receivers coach Zach Smith accused Lonzo Ball of stealing his logo. Smith created the Zone 6 logo and is synonymous with Buckeyes football these days, Dime Magazine reported.
This is the only real backlash the Balls have faced. Being mocked on social media only gives them more brand recognition.