The NBA announced Monday that the NBA Development League will be changed to the NBA Gatorade League starting next season.
NBA deputy commissioner Mark Tatum told USA Today that he’s excited for the new opportunities the partnership brings.
“What we started talking about was a true partnership and how we could leverage Gatorade’s sports science expertise to be able to enhance the performance — the on-court performance — of our athletes in the Development League,” Tatum said. “That’s how we started having these conversations, and then it emerged into entitlement discussions because it was so linked in terms of the efficacy that they could provide to our players, the ability to enhance their performance, and recovery. It made so much sense to us to … align even more closely the two different brands together.”
Gatorade is the first product to be an “entitlement partner” of a U.S.-based sports league, Bloomberg reported. D-League call-ups had previously been sponsored by the sports drink.