NBA Development League Re-Brands As Gatorade League

Via Wiki Commons

The NBA announced Monday that the NBA Development League will be changed to the NBA Gatorade League starting next season.

The Gatorade logo will be featured on the game balls, team jerseys, all kinds of signage and digital assets, the league announced. The decision was first reported by Adage and D-League Digest.

NBA deputy commissioner Mark Tatum told USA Today that he’s excited for the new opportunities the partnership brings.

“What we started talking about was a true partnership and how we could leverage Gatorade’s sports science expertise to be able to enhance the performance — the on-court performance — of our athletes in the Development League,” Tatum said. “That’s how we started having these conversations, and then it emerged into entitlement discussions because it was so linked in terms of the efficacy that they could provide to our players, the ability to enhance their performance, and recovery. It made so much sense to us to … align even more closely the two different brands together.”

Gatorade is the first product to be an “entitlement partner” of a U.S.-based sports league, Bloomberg reported. D-League call-ups had previously been sponsored by the sports drink.

Advertisements
About Ryan Gaydos (1669 Articles)
News editor and sports blogger.

Join the Discussion

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: